How do you photograph insulation once the wall is finished? You can’t — not without demolition. For Knauf’s wall and floor insulation systems, we built an interactive rotating house model with a live cross-section, showing exactly where each insulating product sits inside a finished building. A 3D building insulation visualization that explains what’s sealed behind the facade, without breaking a single wall.
Client: Knauf Industries Polska sp. z o. o.
Scope: animation, 360 script, visualization, 3D modeling
Industry: Construction / building insulation
Technique: Interactive 360 rotating house model · live cross-section · catalog product renders
Application: styropianknauf.pl website · marketing materials
Visuals delivered: Interactive cross-section house animation · insulation product catalog renders
3D FOR THE CONSTRUCTION INDUSTRY – KNAUF THERM
In the construction industry, it can be difficult to showcase the benefits of certain products and technical solutions that are not visible at first glance. For instance, in a renovated house or apartment, the insulating materials used in the walls, under the floor, or on the roof play a crucial role in ensuring comfort, energy savings, and durability of the home.
However, it is not practical to demolish walls, expose the facade, or remove floors to take photos or videos of these products for marketing purposes. Fortunately, there is a simpler and affordable solution to showcase these hidden products and their benefits.
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3D graphics and animation provide us with the ability to explore areas that a traditional camera cannot reach. This allows us to showcase building materials, present dynamically forming cross-sections of elevations, uncover individual layers, or even animate the entire construction process of a building from scratch.
Through animation, we can demonstrate your construction products, regardless of how deeply they are embedded within the structure.
For KNAUF’s wall and floor insulation systems presentation, we created an interactive model of a rotating house with a partial cross-sectional view. The final result of the interactive animation is available on the manufacturer’s website. This solution allows us to display insulating products in various locations of the building clearly on a single graphic.
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If you want to showcase your product on a neutral background, for your website or promotional material, you don’t need to go through the hassle of organizing a photo shoot or hiring a studio, lighting and staff.
Instead, just let us know and we will create a 3D model that can be visualized from any angle or resolution. Our visualization will present your construction products or solutions in the perfect light, for online or print publication.
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Whether it’s insulation sealed inside a wall or plastic components sealed under a car body, the presentation problem is identical: the product only matters once it’s hidden. We solved it for a related Knauf entity, Knauf Automotive, using the same cross-section logic to show EPP/EPS components instead of thermal insulation.
Frequently asked questions
Can 3D visualization show insulation materials hidden inside a finished building?
Yes — for Knauf we built an interactive rotating house model with a cross-section view, showing exactly where wall and floor insulation products are located without any demolition.
Can one interactive animation show multiple insulation products at once?
Yes. The interactive cross-section model lets viewers see insulating products in different locations of the building clearly on a single graphic, rather than needing separate shots for each.
Do you need a photo studio to present construction products for marketing?
No — a 3D model can be visualized from any angle and resolution, replacing the need for a photo shoot, studio rental, lighting, or crew.
Can 3D animation be embedded as an interactive tool on a manufacturer's website?
Yes — the interactive rotating house animation we built for Knauf is live on their own website, letting visitors explore the cross-section themselves.
