Modelight — 3D Animation & Visualization Studio

Show what the camera can't.
Sell what the spec sheet won't.

We turn your CAD files into marketing-ready assets — no photoshoot, no prototype, no waiting. Internal mechanics, assembly, real product advantages — shown the way a camera never could.

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Complex engineering,
understood in seconds

Shorter sales cycles. Less explaining in meetings. More trust on the first call.

CNC

Internal cooling, material flow, tool engagement — every detail visible

Problem: How do you show internal coolant flow inside a CNC milling cutter? How do you explain a process that's invisible to the naked eye?
Solution: 3D explainer animations open up the inside of the machine — cross-sections, slow motion, full transparency. Complex processes become readable, even for non-technical decision-makers on the buying side.

See CNC animations arrow_forward
Medtech

Complex medical procedures — explained without a single drop of blood

Problem: How do you train specialists or explain surgical procedures and device mechanics — clearly and without graphic content?
Solution: Step-by-step 3D animation makes every stage of the procedure clear and easy to follow — clearer than any data sheet, more convincing than any text. Works for clinicians, patients and distributors all at once.

See medical 3D projects arrow_forward
Industry

Industrial processes animated — heat exchange made visible

Problem: Heat transfer happens invisibly inside the equipment — and no spec sheet explains it well enough to close a deal. How do you actually show a customer what's going on inside a heat exchanger?
Solution: 3D animation reveals media flow, internal structure, and operating principles in a way anyone can understand — even without engineering background.

See animations for Hexonic arrow_forward
Automotive

Hidden parts that play the critical role

Problem: EPP components hidden beneath the car body — their role is critical for safety, but completely invisible to the buyer.
Solution: Transparency and wireframe animation exposes the component precisely in its mounting position, showing its function and advantages in the full vehicle context.

See Knauf Automotive projects arrow_forward
How-to

Explainer video instead of paper assembly manuals

Problem: Printed manuals are hard to understand — especially when exporting to multiple countries in different languages.
Solution: You produce the explainer animation once and include it with every product. It explains assembly, features, and servicing — fast and effectively, with no language barrier and no risk of installation errors.

See USTM projects arrow_forward
Innovation

How 3D helped close the investor round

Problem: A revolutionary invention — too unconventional for investors to grasp from words and slides alone.
Solution: One 3D film replaced hundreds of presentation pages. It showed the product working in context, explained the mechanism, and convinced where words had failed.

Read the ATS case study arrow_forward

Product & industrial
3D visualization

High-quality visuals straight from your CAD files — for web, catalogues and trade show booths. Ready before your product is.

Product Launch

Sell before production

Problem: Catalogue needed, but the prototype is still on the production line.
Solution: Photorealistic renders straight from CAD files — full marketing assets before the physical product even exists.

See Genesis visuals arrow_forward
3D Cross-sections

Look inside the product

Problem: Key advantages are hidden inside — nobody cuts open a mattress, a window frame, or a heat exchanger to show a client.
Solution: A virtual cross-section reveals every layer, every detail at a glance. One image replaces paragraphs of technical description.

Cross-section gallery arrow_forward
Large Format

Trade show booth visuals

For Pokolm and AFL we delivered large-format print for booth construction, 3D animation for TV screens, and visuals for leaflets, catalogues, and websites — all from a single 3D project. One model, a complete asset package.

See Pokolm projects arrow_forward
Engineering

Communicate more in seconds than a spec sheet does in pages

Problem: Key advantages are hidden under the casing, inside the machine, or at an invisible mounting point.
Solution: Transparency, cross-sections, exploded views — the interior of any machine, without disassembly. One render communicates more than a full page of text.

Visualizations for Serwis Kop arrow_forward
Interiors

Interior staging without a photo shoot

Problem: Renting a studio and transporting furniture — logistically expensive and hard to organise.
Solution: Virtual staging: any angle, lighting, colour scheme — at a click. All material and colour variants from a single 3D model.

See interior visualization projects arrow_forward
Large-scale

Large-scale architectural & technical visualization

Problem: An investor or client needs to see the building, the production hall, or the full installation system — before anything is built.
Solution: Building cross-sections with full MEP systems, aerial views, technological layouts — one graphic replaces dozens of schematics. Resolution suitable for large-format print.

How we create 3D animations

The production process — step by step

We work fully remotely — you see progress and sign off each stage before we move on.

1

Analysis & quote

We define the marketing goal, project scope, and timeline. Free quote within 24 hours.

What to prepare? expand_more

✔ Product or process description

✔ Information about the target audience

✔ Brief or script (if you have one)

✔ Examples of animations you like

Don't have any of the above? A simple email describing your goal is enough.

2

3D modelling

We build 3D models with engineering precision. You approve the model before we move on.

What helps us most? expand_more

✔ CAD files: STEP, IGES, SolidWorks, AutoCAD

✔ Technical drawings and schematics

✔ Photos of the product from multiple angles

✔ Overall dimensions

No CAD files? No problem — we build the model from scratch, even from a hand-drawn sketch.

3

Production

Rendering, animation, editing. 2–3 revision rounds per stage — full control over the outcome.

What speeds things up? expand_more

✔ Examples of animations you like

✔ Storyboard or shot list

✔ Reference materials: colours, logo, brand identity

No storyboard? We'll prepare a shot proposal together during the briefing stage.

4

Delivery

One project — multiple uses. Files ready to deploy everywhere.

Where can you use it? expand_more

✔ Website and e-commerce

✔ Catalogues and leaflets (print-ready 300 DPI)

✔ Large-format print for trade shows

✔ Social media and YouTube

✔ Sales presentations

✔ Language versions and multiple video formats

Full copyright transferred upon project completion for agreed fields of use.

Success stories

Projects that measurably changed
how our clients sell

EC Fans
A

AFL MOTORS

EC industrial fans

AFL Motors uses 3D content across every channel: advertising animations, product visualizations and explainer materials covering fan design and advantages — all from a single project. Web, catalogues, leaflets, international trade show booths, display animations: one source, every format.

Result:Complete marketing communication — one project, every channel.

AFL Motors visuals arrow_forward
Industrial Filters
U

USTM

Water filter manufacturer

For USTM we produced advertising spots and explainer videos, product visualizations for packaging and web, and 360° animations. Instructional animations replaced paper manuals — correct assembly on the first attempt, with no language barrier. Fewer installation errors, fewer complaints, fewer service callouts.

Result:Fewer assembly errors, fewer complaints, lower service costs.

See USTM projects arrow_forward
CNC / Tools
P

POKOLM

German CNC tool manufacturer

Product visualizations and cross-section animations of CNC milling cutters with internal cooling — physically impossible to film. The Spinworks ad spot shows the tool machining metal, then reveals at the end that the finished part comes from an aircraft undercarriage. Stood out from everyone else at EMO.

Result:A stand-out presence at EMO — technical differentiation no competitor matched.

See CNC animations arrow_forward
HVAC / Rebranding
H

HEXONIC

Industrial heat exchangers

Heat exchangers are everywhere — from domestic heat pumps to petrochemical plants. Explaining how they actually work decides whether a buyer picks you or a competitor. During Hexonic's rebrand we built visualizations across the full product range plus heat-transfer animations — the visual foundation of the new brand.

Result:Complete visual identity system for a new brand at the moment of relaunch.

See Hexonic projects arrow_forward
Automation
H

HF INVERTER

Industrial automation

Visualizations from CAD files made it possible to prepare a full marketing campaign before the first prototype existed. Catalogue and website were ready on launch day. Teaser and explainer animations present the products in detail — construction, advantages, and how they fit into larger automation systems.

Result:Campaign ready before launch — catalogue and website live on day one of sales.

HF Inverter portfolio arrow_forward
Dental Technology
A

ALMADENT

Dental implants

Can you show a dental implant procedure clearly without a single frame of real surgery footage? In 3D — yes. Step by step: implant component, anchoring in the jawbone, tissue cross-section, tightening, benefits. Training and sales materials that land with patients, distributors and clinicians alike.

Result:Materials understood by patients and distributors alike — without a single drop of blood.

Almadent portfolio arrow_forward

Quick pricing calculator

Move the sliders — see the approximate net budget for your project.

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CAD files reduce modelling cost by up to 40%.

Estimated budget (net)

*Indicative estimate. Final price depends on project scope and reference materials quality. EUR/USD rates fixed for clarity.

Request a free quote ↓

Got a product you can't photograph?

CAD files, a sketch, or just an idea — that's enough to start.
Free quote back within 24 hours.

Not an architectural studio, not an interior visualiser, not a generalist.
We're specialists in industrial B2B — machining, medtech, automation, automotive. If your product is technical and complex, you're in the right place.

mailjakub@modelight.pl call+48 509 510 197
Knowledge Base

Articles & guides

See all articles arrow_forward

Frequently asked questions

Everything you need to know about the process, timeline, and pricing.

How much does 3D product visualization cost?expand_more
The cost of a 3D visualization depends on model complexity, number of shots, and whether CAD files are available. Simple product renders start from around €120 per shot. Complex industrial machinery, technical cross-sections, or explainer animations are quoted individually — scope determines both price and timeline. A preliminary quote is always free and delivered within 24 hours of receiving your brief or CAD file.
What files do I need to provide for a 3D animation project?expand_more
We work best with CAD files: STEP (.stp), IGES, SolidWorks (.sldprt), or AutoCAD. Having CAD files cuts delivery time and reduces cost by up to 40% — no modelling from scratch. No 3D files? Not a problem. We also work from product photos taken at multiple angles, technical drawings, dimension schematics, or even a physical sample shipped to us. In every case, we build the model with the required engineering accuracy.
How long does a 3D animation or visualization project take?expand_more
Static visualizations (renders, 3D packshots) are typically delivered in 3–5 business days from model approval. 3D animations take 2–4 weeks depending on length and scene complexity. Timelines are always agreed individually before the project starts — if you have a trade show or product launch deadline, we plan the schedule in advance so your assets are ready on time.
Can I get 3D renders without a physical prototype or CAD files?expand_more
Yes — and this is one of the biggest advantages of 3D over traditional product photography. You can commission visualizations or animation before the product physically exists. We work from technical drawings, schematics, descriptions, or even rough sketches. Your marketing assets are ready on launch day, not a month after it. For many of our clients, the ability to sell before production begins is the primary reason they choose 3D.
3D rendering vs product photography — which is better for B2B?expand_more
A camera cannot enter a CNC milling spindle, show fluid flow through a valve, or reveal implant placement inside tissue. In 3D there are no physical limits — cross-sections, full transparency, exploded views, flow animations. No bad weather, no studio logistics, no shipping costs. One 3D model renders into unlimited shots and colour variants — and those same assets work on your website, in print catalogues, at trade shows, and across social media.
Does 3D content improve SEO and AI search visibility?expand_more
Yes — directly. Pages with high-quality product imagery are better indexed and more frequently linked, which improves Google rankings. Video animations increase dwell time, a strong quality signal for search algorithms. Well-described 3D assets also appear in Google Images and Google Video. Increasingly, AI-generated answers (Google AI Overview, Bing Copilot, ChatGPT) cite pages with rich multimedia content — making 3D a long-term SEO investment, not just a visual one.
How does the collaboration and approval process work?expand_more
We work entirely remotely — no site visits required. The project is structured in stages: analysis & quote → 3D modelling → materials & lighting → animation or rendering → editing & delivery. You review and approve results at each stage before we proceed. Our standard quote includes 2–3 revision rounds per stage, giving you full control over the final result.
Are 3D renders high enough resolution for large-format print?expand_more
We render at up to 10,000 pixels and beyond — full sharpness on billboards, 3×4m trade show backwalls, and 300 DPI print materials. No need to order separate web and print versions. The same render file goes on your website, into the printed catalogue, and onto the trade show stand. One render, every format.
What copyright do I receive for commissioned 3D work?expand_more
Upon project completion and payment, we transfer full economic copyright to all delivered assets for the agreed fields of use. This includes web publication, print, video broadcast, sales presentations, trade show materials, and social media. We can also hand over the working 3D model file — so you can use it for future animations or renders without paying for modelling again.
What industries do you specialize in for 3D animation?expand_more
We specialize in B2B projects for technical and industrial companies. Our deepest experience covers: CNC machining & cutting tools, medtech & dental technology, HVAC & heat exchangers, automotive & EPP components, industrial automation, furniture & interior visualization. We also work with construction companies, packaging manufacturers, and any industry where the product is too complex, too expensive, or physically impossible to photograph conventionally.