Cross-sections, machine internals, slow motion, 3D explainer video - we show what no photograph can.
You won’t have to explain how your machine works. A brief takes 30 minutes. The result: technical work that makes a complicated process obvious to the person watching.
Cutting tools and CNC machines hide their advantages in geometry, inside the holder or in a fraction of a second. 3D animation stops the motion, cuts through the material and puts the camera where you could never place one on the shop floor.
Cutting takes a fraction of a second. In a CNC animation we stop it and show the cutting zone and the chip path, which a customer can't see standing next to the machine.
Transparent material or a cut through the part shows how the tool follows its path deep inside the workpiece and why its geometry matters.
The camera moves closer to the tool tip than you could ever get on the shop floor. You see the mechanism, the surface of the material and the result of the work.
From the shop floor we take the viewer to the application: a part machined with your tool ends up in an aircraft landing gear, a machine or a vehicle. The buyer sees why this precision matters.
The camera travels along the holder to the cutting edge. Viewers know what they are looking at before they look inside.
The housing disappears and the channels inside the holder become visible. No photo or shop-floor video can show this.
Coolant flows through the inside and exits at the cutting edge. A design advantage that is hard to put into words becomes clear in seconds.
One scene gives you a film, a frame for the booth wall and a short loop for a post. Choose a use case and we'll show it with an example from our projects.
CNC tools in a display case look like any others. An animation on the booth screen and a visualization on the panel show what the tool does in the material, and your sales team has a natural conversation starter.
Project: Pokolm · visualizations and animations at a trade show booth
Instead of just a photo of the cutter, you show the result of its work: the part emerges from the blank, and the camera moves to the aircraft landing gear where it works. A short loop above the product description explains the application before the customer reads the specs.
Project: Pokolm · Spinworx, frame from a product animation
A few seconds of slow motion in a square frame stop the scroll on LinkedIn. The same footage goes to the manufacturer's website and campaign in landscape, and to stories in portrait.
Project: Pokolm · short square version for social media
A new sales rep or distributor has to understand the product before they can sell it. The camera inside the cross-section shows how the tool works in the material, and you can come back to this shot in training, in the manual or in a presentation.
A frame from the Pokolm animation shows what such material can look like.
More about technical animationsThe same lathe customers know from the catalogue turns into a character. Every part comes from the model of the real machine.
This kind of content works on social media and on the booth screen, where an ordinary product photo gets scrolled past.
Precision, performance and smart design don't show in a photo, because they only reveal themselves at work. Each of these projects turns a different advantage into an image that engineers, buyers and sales teams understand.
More technical projects: projects for industry and 3D animation examples across engineering fields.
We work remotely. Brief, CAD files, sign-off at each stage - we handle the rest.
We work out what you want to show, to whom, and in which channels. A 30-minute call is enough. Quote within 48 hours.
You send CAD files or technical drawings. We import the geometry and build the 3D scene.
You sign off the storyboard, the previz and the draft at every stage before we go further.
MP4, MOV, PNG sequences, CMYK PDF - every format for trade shows, web and print. Full licence.
Any of them is enough to start. Only the first step and the time needed to prepare the model differ.
STEP, IGES, SolidWorks or Inventor files speed up the work and lower the project cost, because we don't build the model from scratch. From receiving the materials to the finished animation usually takes 3-6 weeks.
2D documentation is enough to build the model. It is built once and then serves for the animation, catalogue renders and booth frames.
Without CAD files, we rebuild the product from photos and a detailed description. For complex mechanisms we'll ask about dimensions and the working principle, so the motion on screen matches how the machine really works.
A model built from a sketch or documentation lets you prepare an animation for a trade show, an investor or pre-sales before the prototype is built.
CAD files, a sketch, or just an idea - that’s enough to start.
We reply within 24 hours and prepare a free quote within 48 hours.
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The questions CNC machine and tooling manufacturers ask us most often before a first project.
It depends on how complex the model is and how long the material runs - a 15-30 second product spot and a 60-second technical animation with cross-sections are different jobs. Rather than quote a range that may not fit your product, we give you two honest tools: our pricing calculator for a ballpark in two minutes, and our B2B pricing guide for the factors that actually move the number. A firm quote is free and takes 48 hours once we have your brief and CAD files.
CAD files (STEP, IGES, SolidWorks, Inventor) speed the work up considerably and bring the cost down - we import the geometry directly. If you don’t have CAD, we can work from technical drawings, photographs or a detailed description instead. Either way, we can rebuild the product in 3D. We explain the whole handover in our guide on going from CAD to a photorealistic render.
The standard turnaround is 3-6 weeks from the moment we have your source material. Simpler projects can be done in 2-3 weeks. Every stage - storyboard, previz, draft - needs your sign-off before we move on.
We deliver in whatever the distribution channel needs: MP4 and MOV for web, social and booth screens; PNG/EXR sequences for further post-production; and versions in different aspect ratios (16:9, 1:1, 9:16). Every project comes with a full licence, with no time limit and no geographical restriction.
CNC technical animation shows how the product works - how the tool operates, the cutting-edge geometry, the machining parameters, the inside of the machine. An ad animation is about looks and emotion. At Modelight we do both at once: engineering precision, presented in a way that stops people at a trade show and on social media.
Yes - we work remotely with manufacturers in Germany, the USA and elsewhere. Brief, CAD files and stage sign-offs all happen online. We work in Polish and English, and invoice in PLN or EUR. Pokolm Frästechnik, a German CNC tooling manufacturer, is a client we have delivered several projects for.