How do you sell a part that’s designed to be invisible? Knauf Industries makes EPP and EPS plastic components that live under the bodywork of a car — exactly where a camera can’t reach without disassembling the vehicle. We built a 360 sketch-mesh animation of a full car showing where every plastic part sits, plus catalog visuals and an EV battery housing breakdown — a 3D automotive component visualization that explains hidden engineering without taking a single car apart.
Client: Knauf Industries Polska sp. z o. o.
Scope: animation, 360 script, visualization, 3D modeling
Industry: Automotive / plastic components (EPP, EPS)
Technique: 360 sketch-mesh car animation · catalog visualization · component breakdown
Application: knaufautomotive.com website · marketing materials
Visuals delivered: 360 sketch-model car animation · EPP/EPS component catalog shots · EV battery housing visualization
3D ANIMATION AND VISUALIZATION FOR AUTOMOTIVE | Knauf
Collaboration with Knauf resulted in graphic design for the automotive industry. Our task was to show the use of modern plastics in car manufacturing. In order to show the components hidden under the bodywork, which are often located in hard-to-reach areas of the vehicle, we made a sketch model of the car showing where EPP and EPS plastic products are used.
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First of all, the plastic textures had to be prepared to make the EPP and EPS materials look realistic. 3D models of selected car components were prepared based on CAD files from client R&D department. The next stage was to create catalogue visualisations and show exactly where EPP and EPS parts are used in car production. Some of the graphic material was uploaded to the Knauf Automotive website.
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For the presentation of product benefits and functionalities, we made graphic designs presenting the battery housing for electric cars. The car battery pack is a solution for protecting the battery from shocks while keeping the components very light. The visuals show the individual components of the kit explaining the advantages and features of this solution.
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The challenge was to show in a clear way the location of the parts inside the car body, sometimes cumbersome. 3D animation is ideal for this purpose. In a virtual space, we can apply a transparency effect or cross-section of solids. It allows us to see in detail what each element looks like and where it is placed. Even the most hidden element of the structure.
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Plastic components hidden under a car body and insulation materials hidden inside a wall share the same visibility problem: the product only matters once it’s sealed away where nobody can point a camera. We solved it for Knauf on both sides — this automotive project and, for a related Knauf entity, Knauf Therm, where the same cross-section and exploded-view techniques explain thermal insulation instead of car components.
Frequently asked questions
Can 3D animation show car parts hidden under the bodywork?
Yes — for Knauf Industries we built a 360 sketch-mesh animation of a full car showing exactly where EPP and EPS plastic components sit, without disassembling a single vehicle.
How do you visualize EPP and EPS plastic parts realistically in 3D?
We prepare accurate plastic textures and build 3D models from the client’s CAD files, so the foam-structure materials read correctly in both animation and catalog-style renders.
Can 3D visualization show an EV battery housing's internal structure?
Yes. For Knauf, we produced visuals breaking down the electric vehicle battery housing into its individual components, explaining how the design protects the battery while keeping weight low.
What 3D technique works best for showing hidden internal components?
A transparency or cross-section effect applied in 3D space, letting viewers see exactly where each part sits inside a sealed structure — something no physical photograph of an assembled product can show.
