How do you make a product spot feel real without a photo studio? For Genesis gaming headphones, we built a fully 3D advertising spot: dynamic camera moves, studio-style two-sided lighting, multiple background and key-visual variants, and a material simulation reproducing the softness of the earmuffs — a 3D product spot animation built entirely before a camera would ever get involved.
Client: Impakt S.A. — Genesis brand (gaming accessories)
Scope: 3D modeling, visualizations, packshot
Industry: Consumer electronics / gaming accessories
Technique: Studio-style dynamic 3D animation · material/skin simulation · key visual renders
Application: Website · social media campaigns · TV commercials
Visuals delivered: 3D animated product spot · neutral and key-visual packshots · earmuff material simulation
3D ANIMATED SPOT OF IT PRODUCTS | GENESIS
If you’ve been trying to figure out how to showcase your product with dynamic movements that highlight its design and slow-motion shots that bring out every detail, 3D animation might be the solution.
With this technique, there are no creative limits, and every color, shape, and detail can be presented in perfect lighting. We specialize in animations that support marketing and promotional activities. We produce advertising spots for use on websites, social media campaigns, or TV commercials.
You can take a look at our example of a Genesis gaming headset animation, which features dynamic camera shots, individually selected lighting, dynamics, and simulation. The entire project was created using 3D animation.
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We created a 3D animated spot to showcase our client’s product against a clean, neutral background. In the animation, we used lighting that simulates a photographic studio, with illumination from two sides to highlight the shape and play of light on the edges of the headphones.
Visualizations were also created to show the headphones in different lighting arrangements. This is a great example to compare the shots against a neutral background to more dynamic visuals, where colored lighting and backgrounds are added to enhance the headphones’ dynamic nature and highlight them in more key visual style renderings.
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In advertising-like creations, to increase the realism of the presentation and emphasize the softness of the earmuffs, the idea of using simulation arose. This is a very interesting technique in 3D graphics that allows the physical properties of surfaces and interactions between 3D models to be exploited.
In this case, we created a skin simulation.
If you’re looking for a way to make your products stand out from the competition, we can help you with 3D visualization.
We are capable of creating 3D animated models of your products, even if the first prototype hasn’t been built yet. These visualizations can be used for print or in promotional materials.
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A fully 3D product spot lets a brand launch a hero video before a single unit exists in front of a camera — every color variant, every lighting setup, every angle is just a render away. We built this same kind of pre-production-friendly visualization for another Impakt S.A. brand, Impakt, applying the same core toolkit — CAD-accurate models, studio lighting, simulation — to a different product category.
Frequently asked questions
Can a full advertising spot be produced entirely in 3D, without filming a physical product?
Yes — the Genesis headphone spot is a fully 3D animated production: dynamic camera movement, studio lighting, and material simulation, all built without a physical photo or video shoot.
Can 3D simulate soft materials like foam earmuffs realistically?
Yes. For Genesis, we used a material simulation technique that reproduces how soft surfaces like earmuff foam behave and interact with light, adding realism beyond a static render.
Can the same 3D product model generate multiple visual styles for different channels?
Yes — from one 3D model of the Genesis headphones we produced neutral-background shots for a clean catalog look and colored, dynamic key-visual renders for social and advertising use.
Do you need a finished product prototype before starting 3D visualization?
No. We can build a full 3D animated model of a product before the first physical prototype exists, useful for early marketing materials, print, and pre-launch campaigns.
